SCUNDERIA ALPHATAURI - Instagram Content
Client: Scuderia AlphaTauri
Studio: Grizzle London
Agency: Team Rottensteiner
Type: Motion Design + Content Creation
Different scale of project this time round, this was a two day turn around project for Scunderia AlphaTauri x Red Bull. This was a bit of a promo motion graphic with the idea in mind to advertise the Scunderia AlphaTauri merchandise & to bring some eyes and engagement to @redbulllshop.
This was used as an Instagram story, viewers saw this for a max of 24 hours and then it was gone - and being confident to a 60 second time frame, it wasn't the easiest task to fit all this information in but through a day of development, managed to pull it off pretty smoothly. Take a peek 👀
Now after watching that you might be thinking "that was pretty cool and quick but who is AlphaTauri?" If you're like me and not really familiar with the racing world, let me give you a quick insight into who the team is.
"Scuderia AlphaTauri, or simply AlphaTauri, and competing as Scuderia AlphaTauri Honda, is an Italian Formula One racing team and constructor. It is one of two Formula One constructors owned by Austrian beverage company Red Bull, the other being Red Bull Racing." - https://www.scuderiaalphatauri.com/